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Illinois Athletics “I am the I Fund” Video

In an effort to refresh and strengthen the brand of the Illinois Athletic Development office, we updated their mark and developed new messaging that centers on the concept that student-athletes and donors alike make up the I-Fund. Student-athletes can state, … Continue reading

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Illinois Athletics Branding

In an effort to refresh and strengthen the brand of the Illinois Athletic Development office, we updated their mark. The new logo has been crafted to help unify the I Fund brand and it’s messaging going forward. This logo incorporates … Continue reading

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