The RUSH is on!

The new trailer(s) for Ron Howard’s RUSH has hit the web. Why do we care? It’s chock full of BELL helmets. Talk about product placement. The Bell logo is placed in its historically accurate position on James Hunt’s chin. James is played by Thor… I mean Chris Hemsworth. Check’em out… they’re pretty awesome.

We’ve quietly been working with RUSH assets for Bell for nearly a year now, it’s fun to see the project coming together in such a spectacular way.

Trailer #1

Trailer #2

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