Amish Country of Illinois

Branding


Filed Under
  • Branding, Advertising & Marketing, Print

Scope of Project
  • Copy Writing
  • Advertising & Marketing
  • Graphic Design
  • Print

The communities of Arthur, Arcola, Tuscola and Sullivan are an unexpected combination of rural heritage and contemporary amenities. Collectively, they realized visitors were actively looking for more genuine experiences and that what they have to offer is appealing in both quantity and quality. They were interested in promoting their unique destination as one and approached us to brand their partnership, helping them to leverage their collective power.

Amish Country of Illinois Branding - Logo

Rooted in their history, the logo is an interpretation of the geographic locations of the four Amish Country of Illinois towns relative to one another. Additional inspiration comes from motifs such as quilting and patchwork, barns, fields, growth and the natural colors of the landscape. The typography, set in Neutraface, compliments the geometric drawing of the icon as well as reinforces the ideas of simplicity, compassion and nostalgia. Using shapes and patterns rooted in tradition and collective history we’re creating a brand whose sum is greater than its parts.

Amish Country of Illinois Branding - Map
Amish Country of Illinois Branding - Travel Back
Amish Country of Illinois Branding - Tuscola
Amish Country of Illinois Branding - Tuscola
Amish Country of Illinois Branding - Tuscola