Bell Racing USA

2017-18 Helmet Guide


Filed Under
  • Print, Advertising & Marketing

Scope of Project
  • Print
  • Print Collateral
  • Advertising & Marketing
  • Copy Writing

Like previous guides before it, the 2017-18 Bell Helmet Guide presents the entire line of Bell Racing’s high-performance helmets, highlighting their reputation for innovation and decades-long legacy for keeping drivers safe. To stay consistent with the 2016 Bell Helmet Guide while keeping things fresh for 2017-18, we reimagined the color schemes of sections and added a few new champions who wear Bell, such as 2016 World of Outlaws Champ Donnie Schatz, 2015-16 MRF Challenge Champ Pietro Fittipaldi, and 2016 NASCAR Xfinity Champion Daniel Suarez.

The 2017-18 guide features matte and gloss varnishes to highlight helmets and to enhance the customer’s brand experience.

BELL Racing USA - 2017-18 Helmet Guide
BELL Racing USA - 2017-18 Helmet Guide
BELL Racing USA - 2017-18 Helmet Guide
BELL Racing USA - 2017-18 Helmet Guide
BELL Racing USA - 2017-18 Helmet Guide
BELL Racing USA - 2017-18 Helmet Guide
BELL Racing USA - 2017-18 Helmet Guide
BELL Racing USA - 2017-18 Helmet Guide
BELL Racing USA - 2017-18 Helmet Guide
BELL Racing USA - 2017-18 Helmet Guide