Is there a better combination than pizza and beer? We didn’t think so either which is why we were thrilled to help concept and create Rafters Draft & Dough.
From the start, the intention of the Rafters brand was to create the feel of an established franchise new to the area. In order to achieve this, a complex visual identity system was necessary. We were not looking for repetition of a logo but rather complimentary brand experiences. A diversity of assets were created in order to foster an immersive and memorable environment for Rafters customers—one that felt established, fully realized and authentic.
