![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/Rafters-Web-Compiled.jpg)
Rafters Draft & Dough
Branding
Filed Under
-
Branding, Advertising & Marketing
Scope of Project
- Graphic Design
- Advertising & Marketing
- Copy Writing
- Out of Home
- Brand Standards
- New Identity
- Web Design
- Apparel
- Environmental Graphics
- Print Collateral
Is there a better combination than pizza and beer? We didn’t think so either which is why we were thrilled to help concept and create Rafters Draft & Dough.
From the start, the intention of the Rafters brand was to create the feel of an established franchise new to the area. In order to achieve this, a complex visual identity system was necessary. We were not looking for repetition of a logo but rather complimentary brand experiences. A diversity of assets were created in order to foster an immersive and memorable environment for Rafters customers—one that felt established, fully realized and authentic.
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_1a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_2.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_3a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_4a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_5a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_6.jpg)
We created a comprehensive set of brand guidelines in order to help maintain the consistency of the Rafters brand. This living document sets standard usage of the visual identity system in a variety of applications, establishing a solid foundation for the brand to grow with the business.
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_8.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_9.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_10.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_11a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_12a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_13.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_19.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_20.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_22.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_21.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_24.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_23.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_25.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_18a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_14a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_15.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_16.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_17a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_26.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_27.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/Rafters-Web-Compiled.jpg)
Rafters Draft & Dough
Branding
—Rafters Draft & Dough
Branding
Filed Under
-
Branding, Advertising & Marketing
Scope of Project
- Graphic Design
- Advertising & Marketing
- Copy Writing
- Out of Home
- Brand Standards
- New Identity
- Web Design
- Apparel
- Environmental Graphics
- Print Collateral
Is there a better combination than pizza and beer? We didn’t think so either which is why we were thrilled to help concept and create Rafters Draft & Dough.
From the start, the intention of the Rafters brand was to create the feel of an established franchise new to the area. In order to achieve this, a complex visual identity system was necessary. We were not looking for repetition of a logo but rather complimentary brand experiences. A diversity of assets were created in order to foster an immersive and memorable environment for Rafters customers—one that felt established, fully realized and authentic.
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_1a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_2.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_3a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_4a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_5a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_6.jpg)
We created a comprehensive set of brand guidelines in order to help maintain the consistency of the Rafters brand. This living document sets standard usage of the visual identity system in a variety of applications, establishing a solid foundation for the brand to grow with the business.
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_8.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_9.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_10.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_11a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_12a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_13.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_19.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_20.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_22.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_21.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_24.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_23.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_25.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_18a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_14a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_15.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_16.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2019/01/MW_2018-Web_Portfolio_GSR-Rafters-Brand_17a.png)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_26.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/MW_2018-Web_Portfolio_GSR-Rafters-Brand_27.jpg)
![Rafters Draft & Dough - Branding Rafters Draft & Dough - Branding](https://www.mckenziewagner.com/wp-content/uploads/2020/11/Rafters-Web-Compiled.jpg)