Regency Multifamily owns and manages apartment communities across the midwest. They were looking to elevate their property’s online presence while making the job of updating and editing their sites more intuitive for apartment managers and marketing personnel. To solve this challenge and better prepare them for future growth, we created a property site template that could be easily customized for their 14 locations and more. While the basic site structure is similar for all, each site is individually branded with unique messaging, images, and color palettes.

Our approach to their property sites promotes greater consistency under the Regency brand. Sharing a common code base allows sweeping edits to Regency’s entire apartment portfolio and simplifies site maintenance by deploying updates across all sites efficiently.